ABOUT US
Founded in 2023 with an ambition to associate modern perfumery with simple yet profound, prioritizing what is genuinely important. "Merve" comes from the French word Merveilleux which means marvellous. Modern fragrances with high quality raw materials. At Merve, we believe a fulfilling life is not about ownership but about savoring simple yet profound moments. Our fragrances are designed to immerse you in the beauty and richness of life's true values. Join us on an aromatic journey, where we value meaningful living and simple pleasures that add up to a truly large life
OUR PHILOSOPHY
Merve is all about rich value. Valuing what is truly important. And genuinely premium. What exactly do we mean by that? It’s really quite simple. Merve places emphasis on a life that is meaningful. Full of interesting experiences. Rich with warm relationships. Embroidered with the small pleasures that add up to a truly large life. Merve believes a fulfilling life is not about possessions or ownership. But about experiencing simple yet significant joys. Every single day.
50+ YEARS OF TRUST
For nearly 6 decades, artisans under the banner of Sawai have painstakingly pursued perfection in the art of perfumery. We know that perfection is impossible to achieve. We also know that aiming for it is the only way to unmatched excellence. Through this obsessive chase for perfection, we have been changing the perfumery game with constant innovations, consistently far ahead of their time - be it in harvesting, extracting or manufacturing. We set out on the perfumer’s chase of excellence when Mr. Sawailal Jain set up his first hydro-distillation plant for attar production in Kanauj, India, in 1965. We pride ourselves in being one step ahead. In 1984, while the competition was still figuring out the local market, we went international. Later, we diversified our offering to accommodate the fragrance needs of different global markets.
FOUNDER'S NOTE
"What I love about wearing perfume on an off day is that within a millisecond it can make memories come alive"
I grew up around fragrances where my fondest memories are spending summers at my grandparents' ancestral home in Kannauj, India. The air lingered with the whiff of leftover spices; the ground was always laden with petals. Years later, the journey of playing in mountains of rose petals and watching distillation of rose oil led me back to the lab this time analysing the quality of the very same rose oil, vetiver that I grew up watching. So much nostalgia of the happy memories inspired me to venture into creative perfumery.
PURVI JAIN
CEO
GLOBAL PRESENCE
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